MIDI HEALTH : YOUR GUIDE TO A STRONGER, HEALTHIER YOU

💪 Dear Wonderwomen and Supermen,

Longevity investments doubled to $8 billion in 2024. In this flourishing context, Midi Health, a pioneer in midlife women’s health, is launching AgeWell: a longevity program tailored to women’s hormonal needs.

No more extreme male-centric protocols—here, the ambition is simple yet powerful: age healthily and be fully present as a grandmother. Discover how AgeWell could reshape preventive care for women aged 35 to 65.

SPOTLIGHT

Midi Health, a virtual leader in midlife women’s healthcare, is now entering the longevity space with AgeWell, a tailored platform focused on women’s hormonal health. In an industry dominated by radical, male-oriented approaches, founder Joanna Strober offers a more human and pragmatic alternative: enabling women to live long, healthy lives surrounded by loved ones. AgeWell provides personalized plans including advanced checkups, optional genetic testing, nutritional guidance, and aesthetic treatments. The goal? Empower women aged 35 to 65 to take control of how they age.

The Details :

• A female response to longevity: Joanna Strober criticizes the male dominance in longevity discourse, which often focuses on extreme practices. AgeWell targets women who want to fully embrace their age—healthily and with deep family connection. The approach is less about performance, more about quality of life.

• A growing demand for preventive care: Women aged 35 to 65 are vastly underserved by traditional medicine. Midi Health has observed strong demand for prevention-oriented guidance on sleep, nutrition, and cognition. This age group wants to stay healthy well before disease strikes.

• Expanding beyond menopause: While Midi initially focused on menopause, the company quickly recognized that needs extend far beyond. The new mission is broader: to support women through all stages of aging with proactive and accessible clinical care.

• A complete and personalized offering: AgeWell includes reimbursed annual checkups, targeted screenings (cancer, cognition), advanced bloodwork, and personalized care plans. The goal is to provide a true longevity roadmap, designed by clinicians and tailored to each woman.

• Financial and media success: With $103 million raised since 2021 and backing from influential investors like Amy Schumer and tech executives, Midi reflects the rising societal interest in women’s health and longevity. Its rapid growth highlights a powerful cultural shift.

Key Takeaway :

The launch of AgeWell by Midi Health marks a turning point in the longevity field: focused on women’s specific needs, accessible through reimbursed virtual care, and rooted in prevention rather than late-stage treatment. This initiative addresses a long-standing gap in the healthcare system, which has too often ignored women’s hormonal health and aging expectations. It could inspire other players to design more inclusive, realistic solutions in the longevity ecosystem.

HYPE OR FACT ?

💭   You need to train intensely to live longer

❌ HYPE

Moderate, consistent physical activity is far more beneficial over the long term than occasional intense workouts. Studies show that just 150 minutes of brisk walking per week significantly lowers all-cause mortality risk. In Blue Zones—known for their high concentrations of centenarians—people mainly engage in natural, daily movement like walking, gardening, or taking the stairs.

LONGEVITY WISDOM

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